Our plan – our vision

To build the most trusted and recognized brand in the $200B worldwide equine performance market by developing and distributing cutting edge products and services that have been objectively validated. To lead a global Initiative to ensure all performance horses are treated with best in care practices.

"It's a massive fragmented market waiting for disruption, innovation and leadership."

Owners are frustrated sourcing best-in-class products and services for their performance horses. In addition, the validation of these products and services is usually subjective and opinion-driven. Exceed Equine is developing and aggregating leading products and services and has validated them through its proprietary process and simultaneously uses them on its own stable of racehorses. A claim no other brand or wholesaler can make.

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Visionaries, disruptors, believers in equine science.

How do you change an industry? By bringing together a group of like-minded individuals who demand change and whose expertise and experience can make it happen.

Michael Calderone
Michael Calderone Founder & CEO Former CMO of the largest horseracing operation in America.

Michael Calderone

Founder & CEO

Paul Reid Ph.D.
Paul Reid Ph.D. VP, Product Development Expert in new product development and formulations.

Paul Reid Ph.D.

VP, Product Development

David Lim
David Lim Chief Financial Advisor Dean's List Graduate with MBA in Accounting & Finance

David Lim

Chief Financial Advisor

Michael Kotzen
Michael Kotzen Vice President, Corporate Communication

Michael Kotzen

Vice President, Corporate Communication

Richard Duffelmeyer
Richard Duffelmeyer Vice President, Corporate Communication

Richard Duffelmeyer

Vice President, Corporate Communication

Adam
Adam

Adam

Mateo
Mateo

Mateo

Ray
Ray

Ray

Alexa
Alexa

Alexa

Jazz
Jazz

Jazz

Eddie
Eddie

Eddie

Pete
Pete

Pete

Emily
Emily

Emily

Marcos
Marcos

Marcos

Abel De Vie
Abel De Vie

Abel De Vie

Third Pillar
Third Pillar

Third Pillar

MG's Best Era Ever
MG's Best Era Ever

MG's Best Era Ever

No Words
No Words

No Words

Skelton
Skelton

Skelton

Speak Your Mind
Speak Your Mind

Speak Your Mind

Targaryen Empress
Targaryen Empress

Targaryen Empress

The Captain
The Captain

The Captain

The King's Queen
The King's Queen

The King's Queen

The Turning Point
The Turning Point

The Turning Point

Always Dream Big
Always Dream Big

Always Dream Big

Abel De Vie
Abel De Vie

Abel De Vie

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Our Family of Horses

In order to truly evaluate the technologies we are working with, we created a well balanced stable of Standardbred horses grouped into three categories.

Yearlings Now 2YOs

We purchased a group of young, unraced horses so we can continue to perfect our profiling technologies, which allow us to predict a horse's performance capability before it starts racing.

2YOs Now 3YOs

This group is mostly comprised of well bred, well conformed 2 YOs that we believe, through the combination of an extended period of proper development, technology-driven training, and our proprietary care protocols, will become competitive racehorses.

Aged Racehorses

This group of horses have a longer track record of performance and would therefore be considered or classified with verified baselines giving us the ability to evaluate the effects of our programs more quickly.

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For profiles and updates from the stables follow us.

FAQs

Why does Exceed Equine own racehorses?

We are a research company driven by data and science. Other so-called product developers that own horses utilize retired horses in a non-competitive environment to develop and test their products. By owning our own stable of racehorses, Exceed develops and then validates all of our technologies in a real-world competitive environment.

What is Exceed Equine's long-term goal?

To become the most trusted brand in the performance horse market, delivering products and services globally validated by science and proven effective on our own stable of racehorses. Simultaneously, we are developing new protocols that will educate all industry participants on best practices for the health and welfare of all performance horses.

Why does Exceed Equine own Standardbred horses and not the more popular Thoroughbred breed?

Although the Thoroughbred market (flat racing) is significantly larger, for testing and validation purposes, the Standardbred (harness racing) industry stands out. Standardbreds are less expensive, sturdier, and have longer careers on average than Thoroughbreds, allowing us to achieve our goals sooner and more cost-effectively.

What are the different types of technologies that Exceed Equine utilizes and are they proprietary?

We utilize sensor technology that we license through partners to actually collect the raw data generated by the horse. It is our proprietary process that transfers that data into actionable information that is utilized to improve performance, fitness, health and overall equine welfare.

How do you know it works?

We are constantly testing and iterating on our own horses using baseline and trend data. This allows us to evolve our training and care protocols to make certain our horses are getting the maximum benefit from the Exceed system.

Where are you located?

Our facility is located in Felton, Delaware where the company operates approximately 50 acres. Our facility includes our own private track, with custom surfaces, stalls for 28 horses, and an approximately 6,000 sq.ft. therapy, training and research facility.

What are some of the programs that Exceed Equine will offer?

Our programs will include profiling (the ability to determine a horse's maximum performance level prior to the beginning of his racing career), lameness detection and treatment programs, physical and mental stress evaluation programs, and many others.

Does Exceed Equine make some of the products that they sell or are they just a distributor?

Exceed manufacturers a full line of nutraceutical products that are tested on its own stable of racehorses and validated through objective scientific processes. Exceed Equine has spent years sourcing out the best products from global manufacturers.

Why am I better off buying products and services from Exceed Equine than other websites?

Exceed Equine understands the importance of product visibility and validation along with the process of simplistic purchasing. Our goal is to be the largest aggregator of performance-based products and services providing the ultimate one-stop shop for performance horse owners.

Will Exceed Equine own other types of racehorses besides Standardbreds?

Our stable of Standardbred racehorses represents our initial entrance into racing. As we continue to evolve and create success with our proprietary health and training programs, we will expand into the Thoroughbred arena.

Equine Retirement & Rescue Links

Exceed Equine is fully committed to giving back to the equine community, in particular to those special horses who have been deemed unworthy of a dignified and comfortable retirement. We are committed to supporting equine slaughter rescue, rehome, rehab and retirement.

Please access these links for further information if you would like to join us in these efforts. We look forward to showcasing some of our new rescued friends on our website soon.


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Do you run a rescue or retirement organization?

Exceed Equine is partnering with several retirement/rescue organizations and will collaborate to furnish support for your efforts. Tell us more and we'll be in touch.

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